Levi’s

Tailor Tips

Copywriting

Person holding up a pair of Levi's denim shorts with back pockets.

This was a fun content series that we did within the larger Live in Levi’s® campaign—each one a little ode to originality.

We zoomed in on the Levi’s® Tailor Shops and the masters behind the machines… the ones who hem, patch, and stitch personality into the denim everyone wears.

Built around three simple ideas—Customize. Personalize. Repair.—the series showed how to take what’s universal and make it unmistakably yours.

I helped shape the concept, wrote scripts and VO, headlines, and on-screen lines for short-form video and social. The tone stayed true to Levi’s: straightforward, a little scrappy, and human.

A tailor sewing at a machine inside a Levi's Tailor Shop, spools of thread on the wall.
A tailor at the Levi's Tailor Shop sitting among spools of colored thread, wearing a denim jacket.
A tailor at the Levi's Tailor Shop Eureka location, seated in the workshop beside a neon shop sign.
Close-up of a person sewing denim jeans with a needle and thread.
Close-up of a denim jacket with various pins and patches attached to it.

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