Copywriter.
Creative Director.
Californian.

TRESemmé
Brand Overhaul

✨New voice, who dis

Yeah, it’s your mom’s hairspray.
(If your mom is Cindy Crawford)

Paige Desorbo driving a gold convertible with the top down, dog riding in the back seat.

HP
The New Normal

🏆 Shiny and new

Platinum Winner MuseAwards and featured as Adweek’s Ad of the Day

A man and woman sitting on a wooden bench outdoors with a goat nearby, looking at a laptop.

Newsroom and Campaigns
for TRESemmé

One of One
for Santoni

Nike Football
for Nike

Work Better
for HP

More Than You Think
for TikTok

Crack the Dress Code
for Zalando

Tailor Tips
for Levi’s

Get Into It
for On

Tested for Life
for GORE-TEX

I wonder what's in here...

🌝

I wonder what's in here... 🌝

On
OFF Magazine

🔥 Hot off the (literal) press

Turning a performance brand into a storytelling platform.

Magazines with a pink cover, white and yellow text, and a small photo of athletes at the starting line of a track meet.

A few of the brands I’ve worked with: