Copywriter.
Creative Director.
Californian.

TRESemmé
Brand Overhaul

✨New voice, who dis

Yeah, it’s your mom’s hairspray.
(If your mom is Cindy Crawford)

🏆 Shiny and new

Platinum Winner MuseAwards and featured as Adweek’s Ad of the Day

🚧 Newsroom and Campaigns 🚧
for TRESemmé

One of One
for Santoni

Nike Football
for Nike

Work Better
for HP

More Than You Think
for TikTok

Crack the Dress Code
for Zalando

Tailor Tips
for Levi’s

Get Into It
for On

Tested for Life
for GORE-TEX

🔥 Hot off the (literal) press

Turning a performance brand into a storytelling platform.

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