On Running

OFF Magazine

Editor-in-Chief + Creative Direction

Open magazine displaying a bowl of ramen noodles, a close-up of an apple, and printed text.
Open magazine featuring fashion photography of a model with braided hair wearing a red jacket and a person with a hand near their face, set against urban and studio backgrounds.

Turning a performance brand into a storytelling platform.

As Editor-in-Chief for OFF Issue 01 and 02, I took the project from “What if?” to “Here ‘tis.” I built the foundation—establishing and training a global team, setting editorial infrastructure, and sourcing contributors from around the world.

A bona fide, features-led print magazine, OFF is On Running’s chance to go story first. To imagine what a world built on On’s values—of movement, design, and sustainability—might look like.

Created and published by On, OFF isn’t a brand brochure. It’s a bi-annual deep dive into the stories that live at the intersections: between running and design, between nature and technology, between who we are and how we move.

Representing diverse voices was core to the mission. Contributors spanned continents and perspectives—from established writers (Vogue, GAY TIMES, Kinfolk, BBC, The New York Times) to emerging journalists supported by the NCTJ Journalism Diversity Fund.

I started out in publishing (Little, Brown and Company), so OFF felt like a full-circle moment—a return to long-form storytelling, anchored in craft and curiosity, but with the creative ambition of a global brand.

Stacks of magazines or catalogs with a pink cover featuring a person lying down, with a focus on the side edges held together with colorful rubber bands.
Open magazine with the title "Running into the Lands" and photographs of nature, water lilies, and greenery.
Open photography book showing images of a man in blue sweater, a red pickup truck, and outdoor scenes.
Close-up of a black circular page with white text, partially visible, about groups making New York fun.
Open magazine or brochure with black pages, featuring white text about access and a photo of a person wearing glasses and a hat.
A woman standing outdoors during sunset, wearing a long, flowing, dark pleated coat, with her hair styled in an updo, looking at the camera, next to a printed page with the words 'Get the chance AND CH' visible.
Open magazine featuring images and articles about running, with pages showing people at a track and field event.
Close-up of a magazine page featuring a man with wet hair, wearing sunglasses on a blue background, with books or magazines partially visible in the background.

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