We are here.
Despite making up half the global population, women are conspicuously underrepresented (even absent) everywhere you look.
Especially in the music industry.
So, where are all the women?
on TikTok
In a simple but highly effective campaign for International Women’s Day, we called out the lack of visibility, acknowledgment, space, and freedom the world gives women — and showed how TikTok is the brand and the platform that lets women (and their creativity) be truly expressed.
The campaign went live across seven markets in Europe, Latin America, and South America.
Female artists on TikTok showed up to represent
We secured over 67 pieces of coverage across Europe, with 30 mentioning TikTok by name. On social media, total mentions increased by 158%, with 100% of these either positive or neutral in sentiment.
Also noteworthy? We were able to source a completely female production team,
and keep our agency male footprint to only two dudes.
